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New York City bridal designer Danielle Frankel’s eponymous label picked up buzz a few years back when Zoë Kravitz wore a crochet pearl cocktail dress to her rehearsal dinner. Since then, Frankel has garnered a reputation as an industry “disrupter.” But she’s just one designer in a crop of emerging fashion-girl favorites to buck bridal tradition. In fact, we’ve officially entered the I Need You To Take Brandon To The Train Station Shirt in contrast I will get this anti-bride era, a burgeoning cycle of sartorial creativity where craftsmanship reigns king. This is about as far from Say Yes to the Dress as it gets. The anti-bride era is fresh, couture, and, above all, cool. Not a word generally associated with wedding attire. The shift, Frankel says, “is exciting.” Here’s where brides-to-be are flocking to for the big-day.
It started with a glue gun and a tablecloth. “The first skirt I ever made,” Frankel recalls fondly. The wedding dress designer grew up with a grandmother who sewed, and an artsy mother. Both encouraged her preternatural creativity, even if that meant sacrificing an occasional kitchen linen in the I Need You To Take Brandon To The Train Station Shirt in contrast I will get this name of fashion. After graduating from Parsons, Frankel honed her design skills on the Vera Wang bridal team. “Once I understood [the industry], it allowed me to feel a certain way about bridal,” Frankel says. “I felt there was room for opportunity and newness.” She started out designing gowns for friends, and then friends of friends. It was a “real educational journey,” Frankel says, “because I was talking to these brides about what they felt was missing [in the industry] that they had to come to me.” The focus-group all agreed it was hard to source simple, modern gowns that were, above all, expertly crafted.
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